Last order date 19th Dec. Christmas Closure 15th Dec - 8th Jan.
0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart


      Shop Zero Interview

      Shop Zero Interview

      It is time for another eagerly anticipated Better Earth interview, this week we chat with the inspiring ladies at Shop Zero.

      Visit Shop Zero online

      How long has Shop Zero been around and why did you start the company?
      Shop Zero has been in existence since August 2017, but our brick and mortar store only opened in February 2018 and our online store launched in May. Several years ago, I started living a more eco-friendly lifestyle, but after becoming a mother in 2016, my desire to live more mindfully intensified even more.  Last year, I got the motivation to go for it after finding out about Bea Johnson, the founder of the zero-waste lifestyle movement, speaker and author of ‘Zero Waste Home’. That’s when I realised that there was a gap in the South African market for a space with everything you need to reduce your plastic footprint. The recent claim that there will be more plastic than fish in the oceans by 2050 also made me pursue my life goal to inspire positive environmental change even more.

      What are your goals for Shop Zero?
      We would like to get involved with more organisations, create even more awareness and try to prevent and divert trash from landfills and oceans and help reduce the use of plastic. As a primary school teacher, I’ve always worked on hearts and minds, guiding children in becoming empowered, engaged and liberated human beings. Now I love educating all ages about our plastic pollution problem, but I’d love to do some more work with schools. We’d love to get involved with government going forward and we’d love to take Shop Zero to different provinces to help grow the movement in South Africa. Currently we are only offering our lifestyle products online, but we’re working on taking the whole brick and mortar offering online – food included.

      Any advice for people wanting to start ‘green’ companies?
      Take the risk! The world is full of wonderful ideas, but success only comes with action. I decided that 20 years from now I don’t want to regret not trying. Although I went through times of having doubts, I believed in myself and my desire to create my vision was stronger. There are ways to get capital. During my crowdfunding campaign last year, I was approached by a few investors and now I’m working with my amazing business partners, Elza and Abigail, who helped me bring Shop Zero to life. The world needs more green companies so take the leap of faith.

      Have you noticed a growing trend in the public to move towards living more sustain-ably?
      Absolutely! My crowdfunding campaign was a great way to test my idea debt-free by pre-selling it before investing in significant resources. People were very excited about this, zero waste, plastic-free lifestyle store that was coming to Cape Town. It was also great building a base of supporters and now meeting many of those contributors when they come to our store. We have many customers who are already on a journey to reduced waste coming to find us and stock up on our single-use plastic alternatives and our pantry essentials without any packaging. We also have many people who walk in where new parts of the world are opened making them think, “Oh wow, I didn’t realise I could make this small change or that small change.” We love introducing the community to all the resources to help them be successful in making the shift into a greener life.

      What is your favourite Better Earth Product?
      Difficult decision, but if I have to choose just one, I have to choose the Better Earth Natural Dishwashing Liquid. This is my all-time favourite earth friendly dishwashing liquid. It smells heavenly, foams beautifully and does a great job of cleaning with very little used at a time. It’s soft on the hands, but tough on dirt! We serve it in bulk in our store and our customers love refilling their jars or bottles with it. They also love the fact that they can buy as much or as little as needed.

      How can ‘mainstream’ stores make it easier for consumers to use less packaging?
      Although packaging can protect a product from damage, many consumers feel that products are over-packed. There is no need for peppers to be individually wrapped or avocados, butternut, bananas or clementines to be in plastic bags simply for a better deal. Grocery stores should do-away with single-use plastic barrier bags for produce to be weighed and should offer reusable alternatives in the produce section. Some branches of popular grocery stores in South Africa have already banned plastic bags and only have brown paper bags or reusable bags for sale. Stores should not offer straws at all. Not even ‘bioplastic’ ones, as these ones need to be composted and not sent to landfill as they won’t biodegrade in landfills. Bioplastics also contaminate plastic recycling streams and are not the answer to marine litter.

      It makes good business sense for businesses to listen to their consumers’ demand of less packaging. Cutting raw materials can reduce packaging costs and making use of recycled material in packaging can all help towards reducing the size of an organisation’s carbon footprint. It may also improve consumer loyalty, as companies show their customers in this way that they care about the environment.

      My advice for consumers would also be that the most important thing to remember is that a low waste lifestyle is not a destination, but a journey. It’s okay for people to feel overwhelmed, but it is very easy to start with one small change like taking your own reusable shopping bags along to the supermarket or refusing straws. Every single effort counts, makes such a big impact and gives so much back to protect what we all love.

      Q&A with Faithful to Nature

      Q&A with Faithful to Nature

      Faithful to Nature was one of our first stockists and has been a loyal partner for as long as we can remember.

      We caught up with Faithful to Nature’s Robyn Smith for a casual chit chat.


      Tell us about your business and how you got into the ‘green’ industry?

      Faithful to Nature is an online organic and natural shop that aims to provide an ethical shopping platform for discerning consumers. We have about 12 000 eco-choices now listed on our site, and each and every single product has been scrutinised for safety. In fact, it is our very strict ingredient policy that makes us truly unique. We were and still are one for the first retailers in the world that have committed to procure products against such a strict protocol. We deliver the products to our customer's doorsteps nation-wide (for free actually if ones’ order is over R350.)

      I started the business 10 years ago after having recently returned from working for a year in Europe. I was an avid consumer of natural and organic goods by then myself and when I struggled to find any clearly labelled or distributed products of this nature back home, I saw the opportunity to provide a much-needed service.

      What goals do you have for your business?

      It is our vision to become the “Green Amazon” of Africa. We dream of the day that everyone has the choice to buy only products that are kinder to themselves and the planet. We feel that one of the greatest areas of negativity on our planet is to do with the way we consume, and so feel that there is scope for amazing work to be done in the retail space.

      What methods do you use to save water?

      Obviously our house is a toxic-free zone, which means that all of our cleaning and cosmetic products are rapidly biodegradable and non-toxic to our precious waterways. As a result fitting in a greywater system has been very easy. We are also busy establishing an indigenous garden after moving into our home a year ago.

      What is your favourite Better Earth product and why?

      Tough choice but I have to go with the dishwashing liquid. I have been using this since it first came onto the market about 7/8 years ago and it has become an absolute staple in our home. It is amazing on grease and just smells heavenly. In my opinion, it is the most effective dishwashing liquids on the market. I also love that I can buy it in bulk.


      Eco-friendly Cleaning Products With Ursula Botha

      Eco-friendly Cleaning Products With Ursula Botha

      Conscious YouTuber/blogger/actress/MC, Ursula Botha has a Youtube Channel and blog which are dedicated to conscious living in the fields of health, fashion, beauty and lifestyle. She recently put our Better Earth products to the test and this is what she had to say about them.