The Better Principle at your Sink

We applied our Triangle of Trade-offs to engineer a dish liquid that actually works. We swapped out cheap, harsh petrochemicals for stable, highly effective, naturally derived cleaning agents like Cocamidopropyl betaine and Decyl glucoside (extracted from coconut oil and plant sugars).

Here is the reality: extreme, artificial lather does not equal a better clean. Mass-market soaps pump their formulas full of sulphated surfactants just to put on a cosmetic bubble show. That is a hard pass from us! Our plant-based formula lifts heavy grease effectively with a natural lather, using the exact same dosage you're used to with leading brands - all while rapidly biodegrading in just 4 to 8 hours.

The Facts (Why It Works)

• The Displacement Factor: Our bottles are made entirely from already-recycled PCR plastic. When you're done, the bottle, cap, and label are all fully recyclable.
• Gentle but Tough: Free from harsh ethoxylated ingredients, parabens, and synthetic colourants, making it easy on sensitive skin without sacrificing cleaning power.
• Earth & Animal Approved: 100% biodegradable, greywater safe, and septic tank friendly. Proudly endorsed by Beauty Without Cruelty and The Vegan Society.
• Local Impact: Manufactured right here in South Africa, keeping our carbon footprint as low as possible.
• Naturally Scented: Available in a Scent-Free option or naturally scented with pure Orange & Lemongrass essential oils.

How to use

Add a 5-10ml squirt to a sink of hot water. Use a little more or less depending on how greasy the dishes are. Note: Because this is a completely natural product, slight inconsistencies in color or natural settling might occur - just give it a quick swirl.

The Complex Bit

Here is the full, unfiltered list of exactly what goes into our bottles.

Scent Free:  Water (aqua), cocamidopropyl betaine, decyl glucoside, glycerin, benzyl alcohol, xanthan gum, citric acid, dehydroacetic acid.

Orange & Lemongrass:  Water (aqua), cocamidopropyl betaine, decyl glucoside, citrus aurantium dulcis (orange) peel oil, glycerin, benzyl alcohol, xanthan gum, citric acid, cymbopogon citratus (lemongrass) leaf oil, dehydroacetic acid.

Frequently Asked Questions

Why doesn't this soap foam up as much as my old brand?
Because we left out the synthetic foaming agents. The conventional cleaning industry uses harsh chemicals to create massive amounts of lather because consumers have been trained to associate bubbles with cleanliness. Our plant-based surfactants bind to grease and lift it away highly effectively—they just do it with less unnecessary foam.

Do I need to use more of this to get my dishes clean?
No. You can use the exact same amount (5-10ml) as you would with other leading brand dishwashing liquids.

Why does your packaging sometimes look slightly different?
Because we use already-recycled PCR plastic. The color and texture of recycled materials can vary slightly from batch to batch. We view this inconsistency as a badge of honour - it is physical proof that we are actively displacing virgin plastics rather than prioritizing a "perfect" cosmetic look.

Why do I need to shake the bottle? Because we refuse to use synthetic homogenisers or chemical binders to artificially glue our formula together. The natural essential oils and cleaning agents can sometimes separate slightly while sitting on the shelf. A quick shake wakes the binding agents right back up.