The Better Principle in the Wash
- Available in floral, citrus or frangrance free.
- Fresh Citrus - A deliciously zesty fragrance and natural antioxidant cleaning powers, grapefruit oil has anti-viral & anti-bacterial properties that are ideal for cleaning, while being gentle on the skin, and safe for children and pets.
- Uplifting Floral - Lavender oil not only has a beautiful scent that is known for its calming properties, but it also has remarkable deodorising capabilities. Coupled
The Facts (Why It Works)
- The Displacement Factor: Our bottles are made entirely from already-recycled PCR plastic. When you're done, the bottle, cap, and label are all fully recyclable.
- Gentle but Tough: Free from harsh ethoxylated ingredients, parabens, and synthetic colourants, making it easy on sensitive skin without sacrificing cleaning power.
- Earth & Animal Approved: 100% biodegradable, greywater safe, and septic tank friendly. Proudly endorsed by Beauty Without Cruelty and The Vegan Society.
- Local Impact: Manufactured right here in South Africa, keeping our carbon footprint as low as possible.
- Naturally Scented: Available in a Scent-Free option or naturally scented with pure Lavender & Rosemary essential oils.
How to use
Always shake slightly before use. Put 20-30ml of gel directly into your washing machine dispenser. There is no need to add fabric softener. For a heavily soiled load, simply use a little more. Note: Because this is a completely natural product, slight inconsistencies in color or natural settling might occur—just give it a quick swirl.
The Complex Bit
Here is the full, unfiltered list of exactly what goes into our bottles.
Fresh Citrus: Water (aqua), decyl glucoside, glycerin, sodium borate, cocamidopropyl betaine, citric acid, xanthan gum, benzyl alcohol, citrus aurantium dulcis (orange) peel oil, coco-glucoside, glyceryl oleate, guar gum, mentha piperita (peppermint) leaf oil, limonene, linalool, dehydroacetic acid.
Uplifting Floral: Water (aqua), decyl glucoside, glycerin, sodium borate, cocamidopropyl betaine, citric acid, xanthan gum, benzyl alcohol, lavendula augustifolia (lavender) flower oil, coco-glucoside, glyceryl oleate, guar gum, rosmarinus officianalis (rosemary) leaf oil, limonene, linalool, dehydroacetic acid.
Scent Free: Water (aqua), decyl glucoside, glycerin, sodium borate, cocamidopropyl betaine, citric acid, xanthan gum, benzyl alcohol, coco-glucoside, glyceryl oleate, guar gum, limonene, linalool, dehydroacetic acid.
Frequently Asked Questions:
Will this get out heavy, set-in stains?
Let’s be radically honest: for 95% of your daily laundry - sweat, everyday dirt, and standard spills - this liquid works brilliantly. But because we refuse to use ethoxylated ingredients (a chemical shortcut many "greenwashing" brands use for extreme stain removal), it might not magically erase a week-old grease stain on its own. For extreme stains, we highly recommend pre-treating the spot before throwing it in the wash. We prioritise a safe, genuinely natural clean over chemical miracles.
Do I really not need fabric softener?
You really don't. Our formula contains natural conditioning properties that soften your clothes during the wash cycle. It saves you money, cuts down on packaging waste, and keeps synthetic chemical coaters out of your fabrics.
Why does your packaging sometimes look slightly different?
Because we use already-recycled PCR plastic. The color and texture of recycled materials can vary slightly from batch to batch. We view this inconsistency as a badge of honour - it is physical proof that we are actively displacing virgin plastics rather than prioritising a "perfect" cosmetic look.