The Better Principle for your Haircare
We applied our Triangle of Trade-offs to engineer a shampoo that actually cleans your hair without trapping it in a destructive chemical cycle. Conventional shampoos rely on a harsh combination: sulphated surfactants (like SLS) to aggressively strip your hair of its natural oils, followed by synthetic silicones to coat the hair in a plastic-like film so it feels "smooth" again. We refuse to play that game.
Instead, we use incredibly mild, plant-derived cleansers (like lauryl glucoside) paired with hydrolysed wheat protein and natural moisture-binders like trehalose. We scent it purely with therapeutic Lavender and Rose Geranium essential oils to naturally curb scalp inflammation and support healthy hair growth. The result is truly clean hair achieved with simple, earth-safe ingredients.
The Facts (Why It Works)
- The Displacement Factor: Our bottles are made entirely from already-recycled PCR plastic. When you're done, the bottle, cap, and label are all fully recyclable.
- Botanical Benefits: Lavender oil acts as a natural antimicrobial agent to soothe the scalp, while Rose Geranium balances and hydrates without stripping your protective barrier.
- 100% Palm Oil Free: Our hydrating glycerine is derived from rapeseed and soya, while our gentle cleansing agents come from coconut and sugar.
- Zero Nasties: Strictly free from harmful ethoxylated ingredients, sulphated surfactants, parabens, silicones, animal products, colourants, and synthetic fragrances.
- Earth & Animal Approved: 100% biodegradable, greywater safe, and septic tank friendly. Proudly endorsed by Beauty Without Cruelty and The Vegan Society.
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Local Impact: Manufactured right here in South Africa, keeping our carbon footprint as low as possible.
How to use
Always shake well before use. Apply a generous amount onto wet hair and massage it thoroughly into the scalp and roots to create a mild lather. Rinse out completely with clean, warm water. Perfect for all hair types. Note: Because this is a completely natural product, slight inconsistencies in color or natural settling might occur - just give it a quick swirl.
The Complex Bit
Here is the full, unfiltered list of exactly what goes into our bottles.
Water (aqua), lauryl glucoside, decyl glucoside, glycerin, hydrolysed wheat protein, coco-glucoside, glyceryl oleate, trehalose, benzyl alcohol, guar hydroxypropyltrimonium chloride, guar gum, xanthan gum, pelargonium graveolens (rose geranium) oil, citric acid, dehydroacetic acid, lavendula augustifolia (lavender) flower oil.
Frequently Asked Questions
Why does my hair feel dry or "stripped" after using this? Is this only for oily hair? Our shampoo isn't stripping your hair - it is actually uncovering what your hair really feels like under all the chemicals. Commercial shampoos coat your hair in synthetic silicones to give it a fake, plastic "slip." Because we use mild, plant-derived cleansers (like lauryl glucoside) and moisturising agents (like glycerin), we physically cannot cause structural dryness. However, if you are switching from a commercial brand, your hair is likely going through a "silicone detox." As our shampoo washes away years of artificial silicone build-up, your hair might temporarily feel different, textured, or "dry" until its natural oil production balances out. Additionally, natural soaps can occasionally interact with hard municipal water to feel less slippery. Give your hair a few weeks to adjust to being truly clean!
Why doesn't this foam up into a massive mountain of bubbles? Massive bubbles are a chemical illusion. Commercial shampoos use harsh sulphated surfactants specifically to create huge foam, but those exact chemicals dry out your scalp and cause flaking. We use mild, sugar- and coconut-derived cleansers. You get a gentler lather that cleans perfectly without ruining your scalp's barrier.
Why do I need to shake the bottle? Because we refuse to use synthetic homogenisers to artificially bind our formula together permanently. The natural essential oils and plant-based cleansers can sometimes separate slightly while sitting on the shelf. A quick shake wakes the ingredients right back up.
Why does your packaging sometimes look slightly different? Because we use already-recycled PCR plastic. The colour and texture of recycled materials can vary slightly from batch to batch. We view this inconsistency as a badge of honour—it is physical proof that we are actively displacing virgin plastics rather than prioritising a "perfect" cosmetic look.